Social Media Marketing 101: Build Your Brand from Scratch

Categories: Marketing
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About Course

Want to use Instagram, LinkedIn, or even YouTube to grow your personal brand or small business?

In this beginner-friendly course, you’ll learn the core strategies of social media marketing — from understanding your audience to creating content that actually works. No fluff, just actionable tips, tools, and real examples.

Whether you’re building a business, a portfolio, or just want to stand out — this course is your first step into the world of social media growth.

What Will You Learn?

  • •Understand what a personal brand really is (and isn’t)
  • •Identify your core values and unique voice
  • •Build a professional and magnetic LinkedIn profile
  • •Create content that reflects your personality and goals
  • Network online with clarity and confidence

Course Content

Introduction to Personal Branding

  • What Is Personal Branding?
  • Why It Matters in 2025

Laying the Foundation

Online Presence Setup

Personal Website Basics

Evolving Your Brand

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